Promotional Value vs. Licensing Revenue
South by Southwest (SXSW) Music and Media Conference
March 19, 2010
Eric German will be moderating the panel "Promotional Value vs. Licensing Revenue" at South by Southwest (SXSW) Music and Media Conference.
Historically, physical sales drove revenues for labels that often chose to license music to advertisers, game developers, etc. for promotional value alone. With declining CD sales and a shift from "ownership model" to "pure listening model" of consumer consumption, new revenue streams and deals for monetary compensation are being negotiated. How? When? With whom?